Research paper for catering services

Research paper for catering services

Catering Services Thesis Introduction. with all of our clients. You will never want to use another homework help service once you used ours. Trust some or all of your schoolwork to us and set yourself free from academic stress. All you need to do is go online, give us a call or send a chat message and say: “Do my assignment” If you are Research Paper About Catering Services going to pay for essay, make sure that Research Paper About Catering Services you are paying quality writers as only quality writers can prove to you that hiring a writing service is a cost-worthy move and a decision that Research Paper About Catering Services you will never regret As a team of well-versed professionals dedicated to helping students to achieve their academic goals, we ensure that every order is completed by the deadline, all instructions Research Paper About Catering Services Inc are met, and the quality corresponds to the highest academic standards. All our papers are % authentic, perfectly structured and free of any errors

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Pages: 6 words · Bibliography Sources: 4 · File:. docx · Level: College Senior · Topic: Business. Download the perfectly formatted MS Word file! Pages: 15 words · Type: Book Report · Bibliography Sources: 5. Brand Equity Describe the roles and objectives of a brand manager and a brand management team Brand, or product, management is the other principal area of corporate advertising and in….

Pages: 10 words · Type: Research Paper · Style: APA · Bibliography Sources: Pages: 13 words · Type: Research Proposal · Style: APA · Bibliography Sources: Hyatt Hotels The Hotel Industry Figures showed that the growth of worldwide hotel chains went down from 5. MGM Mirage and Strategic Management Today's companies strive to achieve, maintain and consolidate a high competitive position within the market and within their industry.

They manage this through a full…. Pages: 20 words · Type: Thesis · Style: APA · Bibliography Sources: research paper for catering services. All Rights Reserved. Comparison of Hospitality Lodging and Catering Services Research Paper Pages: 6 words · Bibliography Sources: 4 · File:. Hotel Rest Hotel and Restaurant Management: Turning Low-Occupancy into Profitability through Branding and Management The hospitality industry is far from the lucrative cash cow that many individuals not involved in the business assume it to be, research paper for catering services, and many businesses struggle to break even, let alone turn a profit.

Diversifying revenue streams is one way research paper for catering services certain companies can become profitable, offering value-added products and services to the basic hospitality offerings that from the core of operations in order to make the venture as a whole more profitable or simply profitable at all.

In order for this to work, however, the right market must exist and it must usually be met in a fairly unique manner in order to differentiate from competition, research paper for catering services.

The task for hospitality businesses, in other words, is neither simple nor secure. Download full paper NOW! This case deals with a hotel and restaurant establishment that is currently research paper for catering services with an unprofitable annualized occupancy rate of fifty-five percent, meaning that on an average night only eighty-three of the hotel's one-hundred and fifty rooms are occupied.

The location of research paper for catering services hotel and restaurant right off an interstate highway with easy on and off access directly to the hotel, there is substantial competitive advantage and research paper for catering services for both businesses to succeed, however this success has not been capitalized on.

A brief analysis of the market segments that should be catered to and the best method for approaching the business is provided below, research paper for catering services. Branding and management strategies and options for both the hotel business and the restaurant are also discussed, and recommendations are made.

Environmental Analysis and General Recommendations TOPIC: Research Paper on Comparison of Hospitality Lodging and Catering Services Assignment The biggest strength that the hotel and restaurant businesses can boast of is its location right off an interstate highway, and with easy on and off access that makes convenience a major factor. At the same time, research paper for catering services, the means the hotel will likely not be a draw for tourists or those on extended stays that are seeking more immediate sight-seeing and other activities; it is not even clear that the hotel is located in an urban or suburban area that would have any particular reason fro drawing visitors.

The market segment that the hotel and the restaurant should focus on are travelers -- people who are on the Interstate either for business or vacation travel and need somewhere to stop over or to have a meal.

This means providing quality services to maintain reputation is essential, but adding high-cost "destination"-type amenities and luxuries is unlikely to be cost-effective. Instead, emphasis on the convenience factor of core services and value-added services should be the overriding objective.

Food service, both through the restaurant and through the provision of many primarily non-perishable snack items, along with other similar convenience amenities can help turn relatively low occupancy into something more profitable.

Separating the restaurant research paper for catering services is essential. Travelers are much more likely to stop at a recognizable restaurant entity for a meal than they are to pull into a hotel simply to eat.

Yhe restaurant should be perceived as a separate entity to travelers such that eating is not associated with research paper for catering services, yet staying at the hotel will make eating at the restaurant very convenient. Hotel Branding and Management As the business as a whole and the hotel specifically will emphasize reliable quality and convenience in its offerings in order to most effectively capitalize on the available market segment, a well-known and trusted hotel brand with reliable and consistent management practices should be employed.

There needs to be a level of budget-consciousness employed, but at the same time the ability to capitalize on the offering of certain specifically identified high-volume and low-cost amenities needs to be present, research paper for catering services. Two brands were selected for more specific examination as potential branding and management companies for the hotel at this property: Holiday Inn one of the InterContinental Hotel Group brands and Ramada a part of the Wyndham family of hotel brands.

A review of the InterContinental Hotel Group's corporate website shows a strong commitment to described values of customer service and efficiency, research paper for catering services, and concrete plans and processes for achieving this at all levels of the organization IHG, This emphasis on customer service would greatly assist the reputation of the property, and the consistency that the organization ahs been able to achieve across its brands is also indicative of strong control and managerial aptitude for its hotels IHG, Both of these elements work strongly in Holiday Inn's favor as a considered branding and management partner for the hotel businesses at this location.

The price of Holiday Inn compared to that of a typical Ramada franchise, research paper for catering services, however, is a matter of some concern IHG, ; Wyndham, Lower costs translate to cheaper consumer prices research paper for catering services a key factor in customer acquisition research paper for catering services this location -- and potentially higher revenue, and Ramada definitely offers this when compared to Holiday Inn IHG, ; Wyndham, At the same time, Ramada's reputation for quality is not necessarily as high as Holiday Inn's, and there is evidence that the management structure at Wyndham's is purposefully looser and less controlled than at InterContinental Hotel Group or Holiday Inn IHG, ; Wyndham, This causes some concern, as one of the major owner needs is reliable branding and management that will not need continual oversight or adjustment.

The slightly higher pricing of a Holiday Inn is not likely to cause a significant decrease in occupancy, and the increased revenue from the amenities and control Holiday Inn will be able to offer makes t the better choice.

Restaurant Branding and Management As noted above, the separation of hotel and restaurant branding is key to the success of this venture. While separate branding will not research paper for catering services the likelihood of hotel guests patronizing the restaurant as well -- something that can be encouraged through a variety of incentives, though with the convenience factor still presenting the largest benefit to consumers -- it will greatly increase the likelihood of attracting restaurant-only traffic.

Again, a brand that is recognizable to consumers for consistency and quality is important, while keeping consumer prices and revenue potentials high at the same time.

The two brands considered for branding and management of the restaurant location are Applebee's and Chili's. Applebee's is owned by DineEquity, Inc. This company's business model has been to increase the franchising of its restaurants and decrease the centralized control of individual store management, meaning there can be a large degree of variance in the quality of products and service at its restaurants DineEquity, While the Applebee's brand has only been owned by DineEquity, Inc.

For a little over four years, the company has already stated and demonstrated its desire to apply the same franchising strategy to this newer acquisition, and it is likely that quality concerns will enter into this brand, as well DineEquity, Just as with the looser management of Wyndham over its Ramada operations, the looser control on Applebee's management is a serious concern that renders this brand and management company inappropriate.

Chili's is also owned by a large and publicly traded corporation, Brinker International, however this corporation has retained much more direct control over its expansion and operations Brinker International, With comparable prices and offerings to Applebee's and an even more recognizable brand identity and name, the greater levels of quality and consistency that Chili's will be able to provide will be of great advantage to the business as a whole by research paper for catering services a strong revenue stream without needing close attention or oversight on the part of the owners or their agents Brinker International, research paper for catering services, Chili's is clearly the better choice for this business venture given its particular needs.

Summary and Conclusion According to the examinations, considerations, and… [END OF PREVIEW]. READ MORE. Two Ordering Options:? Related Research Papers: Use of ICT Book Report … ¶ … Communication Technology in the Hospitality Industry Computers, global telecommunications and the Internet have all fundamentally changed the manner in which companies of all types and sizes operate and… Pages: 15 words · Type: Book Report · Bibliography Sources: 5 Brand Equity Describe the Roles and Objectives Research Paper … Brand Equity Describe the roles and objectives of a brand manager and a brand management team Brand, or product, management is the other principal area of corporate advertising and in… Pages: 10 words · Type: Research Paper · Style: APA · Bibliography Sources: 60 What Are the Core Competencies of a Successful Bed and Breakfast?

Research Proposal … ¶ … Competencies of a Successful Bed and Breakfast The objective of this work is to examine the literature and study relating to the core competencies of a successful bed… Pages: 13 words · Type: Research Proposal · Style: APA · Bibliography Sources: 15 Hyatt Hotels Term Paper … Hyatt Hotels The Hotel Industry Figures showed that the growth of worldwide hotel chains went down from 5.

How to Cite "Comparison of Hospitality Lodging and Catering Services" Research Paper in a Bibliography: APA Style Comparison of Hospitality Lodging and Catering Services. Chicago Style "Comparison of Hospitality Lodging and Catering Services. March 21, Accessed November 27, Listen to our radio ad!

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