Sep 01, · Its profound consequences have garnered the interest of many studies in various disciplines, including consumer behavior, thereby warranting an effort to review and systematize the literature. Thus, this study systematizes the knowledge generated by 70 COVID and consumer behavior studies in the Scopus blogger.com by: 1 This article presents a review of the literature, in the field of consumer buying behaviour. The first section, describes, the importance of various factors including lifestyle and its impact on the consumer buying behavior. The second section describes the dominant, positivistic consumer blogger.comted Reading Time: 10 mins consumer behaviour model was a challenge. It was found that the base of most of the models were classical theories based of Theory of reasoned action (TRA) and Technology Acceptance Model (TAM). Research Methodology A selective review of literatures was undertaken to observe the key factors of online consumer behaviour over the period of time
A Brief Literature Review on Consumer Buying Behaviour
Try out PMC Labs and tell us what you think. Learn More, theoretical literature review about consumer buying behaviour. c Department of Psychology, Chelyabinsk State University, Bratiev KashirinykhChelyabinsk, Russia.
d Programa doctoral en Ciencias Jurídicas y Económicas, Universidad Camilo José Cela, Castillo de Alarcón, 49, Madrid, Spain. e Facultad de Psicología, Universidad Católica del Ecuador, Av. The COVID crisis is among the most disruptive events in recent decades.
Its profound consequences have garnered the interest of many studies in various disciplines, including consumer behavior, thereby warranting an effort to review and systematize the literature. Thus, this study systematizes the knowledge generated by 70 COVID and consumer behavior studies in the Scopus database. It employs descriptive analysis, highlighting the importance of using quantitative methods and China and the US as research settings.
Co-occurrence analysis further identified various thematic clusters among the studies. The input-process-output consumer behavior model guided the systematic review, covering several psychological characteristics and consumer behaviors. Accordingly, measures adopted by governments, technology, and social media stand out as external factors.
However, revised marketing strategies have been oriented toward counteracting various consumer risks. Hence, given that technological and digital formats mark consumer behavior, firms must incorporate digital transformations in their process.
The COVID pandemic is among the most relevant events of recent decades. Its social and economic consequences on a global level are enormous. At the social level, the World Health Organization WHO has reported over four million global deaths due to COVID WHO, a.
Economies have also been severely affected Donthu and Gustafsson, The International Monetary Fund IMF predicts that the gross domestic product, worldwide, will plummet to about 4. These remarkable social and economic implications of the pandemic and its unique features have inspired many studies from various disciplines, including consumer behavior, theoretical literature review about consumer buying behaviour.
The crisis scenario has profoundly shifted consumer behavior toward one based on technology Sheth, In prior pandemics, social and behavioral science research focused heavily on preventive and health behavior, while consumer behavior received less attention Laato et al, theoretical literature review about consumer buying behaviour.
The situation has been different for the COVID pandemic; COVID and consumer behavior studies proliferate the literature. Reasonably, such rapidly accumulating bodies of knowledge require organization and systematization, lest such knowledge produced in fast-growing fields remains fragmented Snyder, Thus, this study fulfills this need by identifying knowledge generated by 70 relevant studies in the Scopus database, indexed up to January 5,for systematic processing.
Prior theoretical efforts created a global and general perspective of consumer behavior during the COVID pandemic. Such efforts have sought to propose possible stages in behavior, comparing old and new consumption habits, or explain behaviors based on similarities with other crises and disruptive events, such as other pandemics, wars, or natural disasters e.
However, this study is evidently among the first to review the literature theoretical literature review about consumer buying behaviour COVID and consumer behavior. The study is necessary because, beyond its similarities with other disruptive events, the COVID crisis has several fundamental differences. First, it is truly global Brem et al.
First, the study conducts descriptive and bibliometric analyses of the 70 selected COVID and consumer behavior articles. Second, an input-process-output consumer behavior model is used to systematize the existing literature. The model, adapted by Cruz-Cárdenas and Arévalo-Chávez from Schiffman and Wisenblit for systematic reviews, furnished a comprehensive understanding of the pandemic-era consumer behavior via macro-environmental, micro-environmental, and internal-consumer-factor integration.
Accordingly, government regulations and technology stand out as fundamental forces at the macro level. At the micro-level, specific technological applications like social media and business platforms, social group and family pressure, and marketing strategies stand out. Meanwhile, many personal and psychological characteristics help us to understand how consumers process external influences and make decisions at the consumer level.
Finally, regarding purchasing behaviors, the use and adoption of technologies like e-commerce platforms have had a prominent place in consumer behavior during theoretical literature review about consumer buying behaviour pandemic. The remainder of this paper is organized as follows. Section 2 presents the construction of a theoretical framework on consumer behavior and disruptive events. The method is explained in Section 3. Section 4 presents the descriptive and co-occurrence bibliometric technique results of generating an understanding of the literature interrelationships and characteristics.
Section 5 documents theoretical literature review about consumer buying behaviour systematization and grouping of the knowledge generated based on an input-process-output model of consumer behavior. Finally, Section 6 concludes with the main implications and scope for future research. Many consumer and human behavior studies in the context of disruptive events precede the COVID pandemic.
Thus, it can apply to individual consumers, organizations, industries, or society. Disruptive events can also be classified by their nature e. At the personal level, prior studies establish that in the aftermath of calamities or unfavorable events, such as the death of loved ones, divorces, theoretical literature review about consumer buying behaviour, and illness, consumers get rid of products that remind them of difficult times and, thus, buy theoretical literature review about consumer buying behaviour products Cruz-Cárdenas and Arévalo-Chávez, Although such disruption studies are interesting, they fail to shed enough light on consumer behavior during the COVID crisis.
On a larger scale, past disruptive events—such as other pandemics, natural disasters, or extreme social violence and terrorism—can contribute to understanding the pandemic-induced consumer behavior, because they affect a greater number of consumers simultaneously and in similar fashion. Natural disasters like earthquakes, floods, hurricanes, and typhoons are frequent. They cause damage to infrastructure, economy, and human lives, thereby creating a permanent field of consumer behavior studies.
Some natural disasters are carefully monitored, and their arrival and intensity can be anticipated e. The anticipation of such events induces a behavior of stockpiling basic necessities Pan et al. Others cannot be anticipated in the short term e. In both types of natural disasters, consumers may lose possessions and loved ones.
The feeling of loss induces impulsive, therapeutic, and replacement purchases Delorme et al. Natural disasters are primarily noted for their destructiveness and scope, which can reach regional levels, theoretical literature review about consumer buying behaviour. Extreme social violence and so-called terrorism constitute another category of disruptive events affecting a country or region.
Terrorism comprises violent actions by a group with less power that seeks to destabilize a government or a dominant organization Bates and LaBrecque, Such violent actions often impact human lives and negatively affect the economy and physical infrastructure. Moreover, their intensity and frequency in society are highly variable. Although terrorist actions significantly affect the economy and infrastructure, the impact on consumer behavior is in the short term Baumert et al.
The selection of consumption alternatives theoretical literature review about consumer buying behaviour on past events and anticipated threats Baumert et al, theoretical literature review about consumer buying behaviour.
Prior outbreaks from recent decades like SARS, Influenza A, and H1N1 present another type of disruptive event, which consumer behavior scholars have largely ignored Laato et al. Current knowledge on human behavior during disease outbreaks stems from other social and human sciences. Thus, two consumption-behavior types have been noted: purchasing necessities and protective equipment, and curbing leisure outside the home.
For example, Goodwin et al. However, regarding SARS in China, Wen et al. Table 1 summarizes the features of prior disruptive events and the relevant knowledge regarding consumer behavior therein.
The COVID pandemic, like other prior disruptive events, has significantly impacted the economy and human life IMF, ; WHO, a. However, unlike natural disasters and terrorism, it similar to prior disease outbreaks does not damage physical infrastructure. Further, it is characterized by its persistence the current pandemic has continued for a year and a half. Even so, the COVID pandemic is unique in its global scope WHO, b. Against this comparison, prior to the systematic review, consumer behaviors reported in other disruptive events probably occurred on a large scale.
However, the scope of the COVID pandemic and technological advancement is expected to provide a distinctive character to consumer behavior, caught between the unique confluences of the two. This study was developed in a series of stages, common to systematic literature reviews Balaid et al. Regarding Stage 1, this study primarily describes and systematizes the existing literature on consumer behavior during the COVID pandemic.
This objective can be broken down into three specific objectives. Thus, this study aims. Accordingly, recognizing the multidisciplinary nature of consumer behavior, researchers from marketing, business administration, psychology, and economics teamed up to bring together experts in diverse research methodologies, such as machine learning and big data techniques. The study commenced when COVID became a pandemic in March The study developed several article-inclusion criteria.
Importantly, studies must address COVID only from the perspective of consumer behavior. Thus, it was important to differentiate consumer behavior from other types of human behavior in the COVID framework.
Consumer behavior encompasses people's behavior in their search, purchase, usage, and disposal of goods and services Theoretical literature review about consumer buying behaviour and Wisenblit, Further, articles must have an acceptable quality level, be written only in English, and have no time restriction on the date of their publication.
The search strategies were then developed, operationalizing the inclusion criteria. The study drew from the Scopus database, which offers a good balance between quality and coverage Singh et al.
The search terms aimed to extract two central contents simultaneously: the COVID pandemic and consumer behavior. The asterisk in the terms allowed for including variants of the keywords such as: consumer, consumers, consumption behavior, and behavior.
Additionally, the search scanned the titles, abstracts, and keywords of the documents. As the search process progressed, other terms were added, theoretical literature review about consumer buying behaviour, because they were also used significantly by relevant articles; this was particularly important because there was no consensus regarding the name for the pandemic at its inception.
The search process involved reading the titles and abstracts of the outputs generated for an initial and main debugging. A second purification was then conducted. The situation is attributed to a temporal coincidence with the COVID crisis, rather than a deliberate intention of studying its effects on consumer behavior. From the start of the study to its culmination on January 5,articles were reviewed, of which 70 relevant articles were selected after satisfying the inclusion and search criteria.
The study employed theoretical literature review about consumer buying behaviour bibliometric and literature systematization techniques, to describe the characteristics and interrelationships of the 70 articles and systematize their content. Bibliometric techniques estimated the main descriptive statistics of the relevant body of knowledge. Further, a visual analysis of co-occurrence was performed.
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, time: 3:00(PDF) Consumer Buying Behaviour – A Literature Review | Chandrakumar Kathirvel - blogger.com
IMPACT OF E-COMMERCE ON CONSUMER BUYING BEHAVIOUR: A REVIEW OF EXISTING LITERATURE. July ; This study reviews the theoretical and empirical papers consumer buying behaviour, rural Estimated Reading Time: 6 mins Sep 01, · Its profound consequences have garnered the interest of many studies in various disciplines, including consumer behavior, thereby warranting an effort to review and systematize the literature. Thus, this study systematizes the knowledge generated by 70 COVID and consumer behavior studies in the Scopus blogger.com by: 1 This area of science Theoretical Literature Review About Consumer Buying Behaviour is not comfortable for everyone and considering the complexity of Biology; our biology experts would assist you in finishing the tasks. We keep our prices affordable to maintain a perfect balance between amazing quality and low price/10()
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